pubmatic
Pubmatic partners with ReneVerse to deliver programmatic immersive in-game ads
A strategic collaboration between ad tech leader PubMatic and in-game product placement specialist ReneVerse aims to provide more effective, less intrusive ad solutions aimed at gamers.
X signs partnership with PubMatic to boost ad revenue
By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.
GARM vs. X: It’s not just ethics, it’s economics
Responsible media has been proven over again to make good business sense, argues Pubmatic CMO Johanna Bauman.
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Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
PubMatic's Activate rolls out in APAC, adtech battle heats up
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
PubMatic appoints Vijay Anand Kunduri as regional VP of OTT
He moves over from Unruly where he was managing director.
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