Pubmatic partners with ReneVerse to deliver programmatic immersive in-game ads

Web3-enabled immersive in-game product placement and advertising solutions provider ReneVerse has announced a strategic collaboration with PubMatic, one of the world's leading scaled digital advertising platforms.

PubMatic processes over 781 billion daily ad impressions and connects 1,885 direct publishers with advertisers worldwide. ReneVerse’s Smart Ads solution enables immersive, in-game advertising as well as industry-first, brand-curated product placements known as Branded Objects that blend seamlessly into the playable environments of games, at scale. With over 20+ partnered games and brands, ReneVerse can reach hundreds of millions of gamers with its next-gen ad-viewing experience, achieving greater campaign performance for brands, unlocking enhanced ad monetisation opportunities for games, and offering players a non-invasive in-game ad experience.

The partnership will revolutionise in-game advertising, integrating ReneVerse's Branded Objects and other novel immersive ad formats available for the network of premium brands in Pubmatic’s sell-side platform (SSP). This integration will enable game developers and publishers to access PubMatic's vast advertiser network while leveraging ReneVerse non-intrusive, in-game advertising capabilities and blockchain-based performance tracking.

“This partnership with PubMatic represents a watershed moment for in-game advertising”, said Anik Dang, CEO and co-founder of ReneVerse. “By combining our scalable immersive ad-tech with PubMatic’s sophisticated programmatic infrastructure, we are creating a bridge between traditional digital advertising and the future of gaming monetisation. This collaboration will enable advertisers to reach gaming audiences more effectively while ensuring that the player experience remains uncompromised.”

The integration will allow advertisers on PubMatic’s platform to seamlessly deploy their campaigns within game environments using ReneVerse’s oRTB 2.5 Compliant SDK for Smart Ads and Branded Object placements. The solution is compatible with any Unity and JavaScript game and introduces blockchain features such as on-chain performance tracking and reward mechanisms.

ReneVerse's innovative approach to in-game advertising is set to transform the future of digital advertising. Through this strategic partnership, PubMatic's robust infrastructure, which processes 1.8 trillion advertiser bids daily, will be combined with ReneVerse's Smart Ads technology to provide advertisers and publishers with unprecedented opportunities for engagement and monetisation in advertising.

The partnership will initially focus on implementing the integrated solution across ReneVerse’s existing network of partnered games, with plans to expand the offering to PubMatic’s extensive publisher network. Both companies are committed to maintaining transparency and efficiency in digital advertising while exploring additional technological synergies.

For more information, please email ReneVerse and/or register at the official site.