r3
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Hidden costs emerge in China’s $16.8 billion influencer market
Brands are losing sight of what they're paying for in influencer spend in China, per R3.
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Brokers still embedded in China’s media market despite raids and court cases
As brokers are "unlikely to disappear" from China’s media supply chain, a new R3 whitepaper deciphers the brokers' system and urges advertisers to contain and manage risks through contractual safeguards and negotiations.
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Malaysia tightens media pitch rules: MSA draws a line on IP, scope abuse and pitch fatigue
Malaysia joins the ranks of at least four other APAC markets to formalise best practices for agency pitches.
Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
'The holding company model has been broken for a long time': MediaSense CEO
Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
MediaSense buys R3 as it eyes global client opportunities in creative
The change impacts APAC markets, including Singapore, New Delhi, Jakarta, Hong Kong, and Sydney, while R3 China will continue to operate as a MediaSense affiliate.
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