reality
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
Put your blinkers on for Mahindra
New Facebook Spark campaign makes colours change in the blink of an eye…literally.
Brands in Hong Kong and Asia begin using 360 video and VR
HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.
‘Immersive experience’: A conversation marketers need to have
ASIA-PACIFIC - From broadcast augmented reality to live human-controlled avatars, technology has reached the point where immersive experience is no longer tacky. But according to Alex Poulson, founding partner of INDE, it’s the end of the ‘gimmick era’ that makes future use of the technology most exciting.
JWT and Levi's Denizen brand launch 'reality show' road trip
ASIA-PACIFIC - Levi Strauss is sending six young explorers, chosen via a social-media casting call, on a worldwide trek to exotic locales on behalf of its Denizen apparel line in a YouTube reality-show format conceived along with JWT Hong Kong and Shanghai.
Refinery Media wraps 'Supermodelme' for KIX channel
SINGAPORE – Refinery Media has wrapped the second season of reality TV model search 'Supermodelme'. The show will air exclusively on cable channel KIX early in 2011.
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