rebrand
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Jaguar's contentious rebrand finally gets its car moment, but questions remain
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
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Jaguar's identity crisis: A self-inflicted wound that could have been avoided
Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.
NRMA Insurance rebrands with a promise to help
Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.
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Fresh colours, new fonts: Inside Crunchyroll's rebrand
Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.
Twitter's blue bird will be replaced with an X in corporate rebranding
Elon Musk announces an interim "X" logo live since Sunday. It replaces the iconic blue bird symbol, while the site X.com now directs to Twitter.
Behind the rebrand of Northrop Grumman, the aerospace and defence company you’ve never heard of
Virginia-based Northrop Grumman is well-known in government circles, but it has been doubling down on its brand communications to attract new talent and investors.
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