research
Agency Report Card 2024: Hakuhodo
Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.
Agency Report Card 2024: FCB
Along with other IPG shops, the future will be determined by the impending IPG-OMG merger, but healthy performances in key APAC markets suggest FCB is on a steadier path than many of its rivals.
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Agency Report Card 2024: EssenceMediacom
In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.
Agency Report Card 2024: Dentsu Media
Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.
Agency Report Card 2024: Dentsu Creative
Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.
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