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ROI index charts rise of Moloco and Reddit alongside big tech
Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.
75% of marketers report declining returns on social media ad spend
Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.
Are ad agencies prioritising campaign metrics over creativity?
Chasing clicks and conversions is great, but are ad agencies getting blinded by data and performance metrics, sidelining creativity? Campaign explores.
Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads
The vice chairman of Ogilvy UK argues digital advertising is broken.
Marketers shouldn’t fear the accountability brought by data
If you’ve never run a failed campaign, are you sure you’re holding yourself to the right standard?
AI for ROI: Taking the first steps into a new era of digital experience
While the ability for each person to have their own AI assistant may be a vision for the future, marketers are well positioned to reap the value and benefits of it right now. Meta's Derya Matras explores.
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