samuel fung

Feb 17, 2025

Starbucks APAC VP Samuel Fung steps down

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

Feb 11, 2025

The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

Sep 3, 2024

Asia-Pacific Power List 2024: Samuel Fung, Starbucks

Fung is a digital innovator and one who constantly challenges the status quo. His knack for identifying timely partnerships has delivered exponential growth for the coffee giant.

Jun 29, 2020

Asia-Pacific Power List 2020: Samuel Fung, Starbucks

A solid knowledge of Starbucks' inner workings has helped Fung apply more holistic brand messaging in his APAC marketing role.