samuel fung
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13 hours ago
The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals
THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
Sep 3, 2024
Asia-Pacific Power List 2024: Samuel Fung, Starbucks
Fung is a digital innovator and one who constantly challenges the status quo. His knack for identifying timely partnerships has delivered exponential growth for the coffee giant.
Jun 29, 2020
Asia-Pacific Power List 2020: Samuel Fung, Starbucks
A solid knowledge of Starbucks' inner workings has helped Fung apply more holistic brand messaging in his APAC marketing role.
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