shanghai
How Chinese brands are rewriting the global expansion playbook
Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as industry leaders from China’s top companies shared insights on cultural export, localisation, and long-term strategies for global success.
Formula 1 Shanghai: A watershed event for brand sponsors
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
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Shanghai's economic police confirm GroupM executive detained on bribery charges
Following yesterday’s report in Campaign Asia-Pacific, the Shanghai Economic Investigations Department has released an official statement implicating three members of GroupM on bribery charges, including two former employees.
Women to Watch 2022: Sandy Wu, Saatchi & Saatchi
An anchor for her team in tough times and a trusted client partner at all times, Wu possesses multi-dimensional skillsets to take on evolving challenges.
What one agency is doing to help local Shanghai shops cope with a slow post-lockdown economy
MARKETING FOR GOOD: We Are Social’s Saving Shanghai Shops programme is giving select businesses an entire suite of marketing services to help them reach customers.
Chevrolet China paints it black in dark, sci-fi resonant brand film
Chevy's inaugural brand film for its upscale 'Black Bowtie' series in China by McCann Shanghai equates the colour black with raw power and energy.
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