snack
Goldfish crackers swim into Hong Kong market
HONG KONG - Campbell Soup Asia has brought its kids' cracker brand from the United States to the HK market with a launch TVC, and print, outdoor and promotional event activations are set to follow.
M&C Saatchi scoops creative duties for Chinese snack brand AMing
SHANGHAI – Shanghai Sanming Foodstuff Company, a domestic traditional snack food enterprise, has handed the creative duties for its major brand AMing to M&C Saatchi.
TBWA lands Market O in Korea
SEOUL – TBWA Korea has been appointed to premium health snack brand Market O after a pitch that included incumbent Innocean Worldwide.
Chupa Chups launches Chuck-fronted digital drive for World Cup
SINGAPORE - Chupa Chups has launched a digital drive and online game in line with the 2010 World Cup football tournament, backed by its famed puppet mascot - Chuck.
Oishi appoints Leo Burnett for snack brand in Vietnam
HO CHI MINH CITY - Liwayway has appointed Leo Burnett as the brand agency for its Oishi snack products in Vietnam.
Parle Products hires digital agency Digital Law & Kenneth in India
MUMBAI - India's biscuit and confectionary giant, Parle Products, has appointed digital marketing agency Digital Law & Kenneth for its entire products portfolio.
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