Set to go live this week, Chuck’s Cup 2010, was created by the lollipop brand’s global creative agency, BBH Asia-Pacific.
The digital drive is the latest instalment of the ‘Life Less Serious’ brand campaign that has been running across Asia and Europe since 2008.
True to the brand mascot’s laissez-faire philosophy, consumer participation in Chuck’s Cup is near to effortless where upon entering the site; visitors can already secure points with no further activity required.
The site also allows visitors to increase their country’s chances of winning by recruiting friends to join via social media channels such as Twitter and Facebook.
Visitors will be rewarded for reaching milestones in the game with prizes ranging from downloadable content to autographed Chuck premiums.
The digital drive is the latest instalment of the ‘Life Less Serious’ brand campaign that has been running across Asia and Europe since 2008.
True to the brand mascot’s laissez-faire philosophy, consumer participation in Chuck’s Cup is near to effortless where upon entering the site; visitors can already secure points with no further activity required.
The site also allows visitors to increase their country’s chances of winning by recruiting friends to join via social media channels such as Twitter and Facebook.
Visitors will be rewarded for reaching milestones in the game with prizes ranging from downloadable content to autographed Chuck premiums.
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