southeast
Big night for WPP at Southeast Asia AOY awards
Another big haul for the network was spearheaded by Ogilvy and GroupM.
Havas Media promotes new SEA chief
Anita Nayyar takes the position in addition to her India duties.
GroupM to offer clients Jet8's selfie-rewards platform
The 'selfies to sales' mobile-engagement platform offers claimed reach of 350 million Southeast Asia consumers and a real-time view of ROI.
JWT hires new Southeast Asia CEO
Jacco ter Schegget takes on Southeast Asia mandate for Mirum and JWT, as Nanda Ivens departs.
Southeast Asia cashing in on Singles Day, and vice versa
The Chinese shopping sales phenomenon has firmly entrenched itself in Southeast Asia, and will only become more popular.
Email still the key to ROI, customer data: Ematic Solutions
SINGAPORE - Startup company Ematic Solutions is hoping to help marketers in the region increase return on investment on their email marketing efforts.
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