Faaez Samadi
Oct 23, 2018

Havas Media promotes new SEA chief

Anita Nayyar takes the position in addition to her India duties.

Anita Nayyar
Anita Nayyar

Havas Group has promoted Anita Nayyar to Havas Media Southeast Asia CEO, a newly created role designed to drive the agency’s growth in the region.

Nayyar will take on her new responsibilities in addition to her position as India CEO of Havas Media, and will seek to help Indian brands expand in Southeast Asia. She will also work closely with local and regional leadership to promote better integration across Havas Media to drive new business and coordinate client strategy.

Nayyar joined Havas Media in 2007 as India CEO, bringing with her more than 30 years’ industry experience. She reports to Vishnu Mohan, chairman and CEO of Havas Group India & Southeast Asia.

Mohan said: “There is a tremendous opportunity for brands in India to tap into the region’s growth story and Anita’s experience is an asset that will help us move ahead in that direction.”

Nayyar said she sees Southeast Asia as “a pivotal market of the future for brands across a range of verticals", adding that the "possibilities for growth are endless".

Source:
Campaign Asia

Related Articles

Just Published

21 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

21 hours ago

Agency Report Card 2024: Havas Media

Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, tech-savvy rivals, the agency faces an uphill battle to prove its relevance and scalability in a cutthroat market.

22 hours ago

WPP launches data solution Open Intelligence

The network is calling the solution the advertising industry’s 'first large marketing model'.

22 hours ago

2025 Cannes Contenders: UltraSuperNew creatives ...

UltraSuperNew's creative chiefs in Tokyo pick the APAC campaigns that stand a good chance of winning a Lion.