sponsorship
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Toyota set to end $600 million Olympic sponsorship deal
The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.
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How brands are going for gold at the Paris Olympics
Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.
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Why Hong Kong's AIA Carnival is becoming a sponsorship powerhouse
After a four-year hiatus, the AIA Carnival has returned to Hong Kong's harbourfront with no shortage of visitors and interest. Campaign explores how sponsors have proved critical to the event's continued success.
APAC marketers navigate ethical challenges amid global surge in sports media spend
TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming "sportswashing" as media investment rises in the industry.
Why brands need to play catch up when it comes to opportunities in women's sport
The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience.
Qatar's time-zone makes it conducive for Budweiser consumption in India: Vineet Sharma
The VP, marketing - South Asia, AB InBev, explains why he expects consumption to increase during the tournament, the recent foray into the whiskey category and more.
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