standard chartered
How a media strategy bridging old and new worlds won MediaWorks 2024
Team Manju tapped Standard Chartered’s legacy while targeting a modern audience of cultural innovators as a strategy for bringing in new customers.
Banking on sound: Standard Chartered gets a new sonic identity
The project developed between the London and Singapore offices will echo through the bank's 52 international markets.
TBWA CEO redefines objectives for a new era
Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
Behind the 'overly successful' launch of Trust Bank in Singapore
The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
Publicis Groupe bags Standard Chartered's global creative business
The win follows a competitive three-way tussle and wrests business from incumbent TBWA.
Women to Watch Greater China 2022: Aileen Yuan, Standard Chartered
A dedicated and energetic B2B marketing expert, Yuan has consistently delivered major initiatives and has helped to achieve new heights for Standard Chartered Bank.
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