steve king
Publicis Media global chief: “We're being much more called to account”
VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.
ZenithOptimedia's Steve King on transformation and a takeaway from Trump
MEDIA360 SUMMIT - In a fireside chat moderated by CNN anchor Kristie Lu Stout, ZenithOptimedia global CEO Steve King says transformation in the media-agency business means to simplify things, and reiterates that by drawing a parallel to Donald Trump's rhetoric.
Commoditisation is natural and will subside: ZenithOptimedia's Steve King
In this video interview conducted at the recent Media360Asia summit in Hong Kong, Steve King, worldwide CEO of ZenithOptimedia, shares his belief that agencies shouldn't take the blame for media commoditisation.
Phil Talbot resigns as head of ZenithOptimedia Asia-Pacific
ASIA-PACIFIC – In a surprise move, Phil Talbot (pictured) is to step down from his role as chief executive of Asia-Pacific at ZenithOptimedia after 19 years with the Publicis Groupe.
Sir Martin Sorrell to speak at Media360Asia
ASIA-PACIFIC - Sir Martin Sorrell, global CEO of WPP, has been confirmed as a headline speaker at Campaign Asia-PAcific's Media360Asia Summit, along with additional executives from GroupM, ZenithOptimedia and Deutsche Bank.
ZenithOptimedia Group global rebranding highlights real-time measurement
GLOBAL - ZenithOptimedia Group has launched a global rebrand across all its companies to reflect a new strategic positioning called ‘Live ROI’.
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