Media News
Jenny Chan 陳詠欣
Feb 25, 2016

ZenithOptimedia's Steve King on transformation and a takeaway from Trump

MEDIA360 SUMMIT - In a fireside chat moderated by CNN anchor Kristie Lu Stout, ZenithOptimedia global CEO Steve King says transformation in the media-agency business means to simplify things, and reiterates that by drawing a parallel to Donald Trump's rhetoric.

L-R: King, Lu Stout

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