stunt
Which viral stunt of the last decade fell the flattest?
From the Wonka-themed experience in Glasgow that went from whimsical to wild to Shein's fabricated influencer trip to Guangzhou, which viral social media phenomenon took the internet by storm?
Samsung launching narcissism into space is everything wrong with marketing today
It is excruciating to imagine what good could have been done with the same team and resources.
Samsung's 'space selfie' satellite lands in someone's garden in Michigan
'Unbelievable, look what just fell out of the sky,' resident says.
Chinese appliance brand on the hook for US$12 million in refunds as France wins World Cup
Vatti and its franchisees must pay consumers some RMB79 million (US$11.8 million) in reimbursements after Les Bleus claimed the World Cup crown last night.
Extraterrestrial monkey sparks wake-up call about lack of creativity in 'Copycat China'
MAINLAND CHINA - Commercial real estate developer Soho China's branding campaign for the launch of the Galaxy SOHO in Beijing was not what it first seemed—involving a monkey from outer space that beseeched the country to stop being a copycat empire.
Nike 'twists' a building to demonstrate shoe's flexibility
TOKYO - To showcase the flexibility of the Nike Free sneakers, Wieden+Kennedy Tokyo used the shoe to "bend a famously inflexible object", in this case, the Red Brick Warehouse in Yokohama, Japan.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins