Staff Reporters
May 8, 2012

Nike 'twists' a building to demonstrate shoe's flexibility

TOKYO - To showcase the flexibility of the Nike Free sneakers, Wieden+Kennedy Tokyo used the shoe to "bend a famously inflexible object", in this case, the Red Brick Warehouse in Yokohama, Japan.

The one-night-only stunt took place on 20 April in an event organised by Nike called "Yasei Night". The event and the stunt are both part of the ongoing Nike Free Campaign

The stunt has since gone viral on blogs, Twitter and YouTube, where the video has drawn over 35,000 hits since it was posted on 1 May. 

Credits:

Wieden+Kennedy Tokyo
Creative Director Caleb Jensen
Associate Creative Director Naoki Ga
Copywriter Andrew Miller
Agency Producer Kohei Adachi
Executive Creative Director Tota Hasegawa
 
Production
Technical Creative Director Seichi Saito (Rhrizomatiks)
Programmer Satoshi Horii (Rhrizomatiks)
Hardware Producer Tomoaki Yanagisawa/ Motoi Ishibashi  (Rhrizomatiks)
Music Shoe Programmer Daito Manabe (Rhrizomatiks)
Director Eiji Tanigawa (Taiyo Kikaku)
Directors of Photography Senzo Ueno, Ryohei Oka, Eiji Tanigawa (Taiyo Kikaku)
CG Designer Toru Hayai, Takashi Yasuno, Hiroshi Takeyama (Taiyo Kikaku)
Gaffer Yosuke Kai (Taiyo Kikaku)
Hair/Make-up Kinoko Kinoshita (Taiyo Kikaku)
Producers Otoaki Kobayashi, Toshiyuki Takei (Taiyo Kikaku)
Production Manager Hiroki Katagiri (Taiyo Kikaku)
Production Assistant Takashi Uchibori, Kei Terayam, Kazuma Kitada (Taiyo Kikaku)
 
 
 
Source:
Campaign Asia

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