television
TV + TikTok: A powerful impact driver for CPG marketers
To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.
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How Warner Bros. Discovery is tackling growing pains post-merger
The merger of Warner Brothers and Discovery Inc has not been easy, but the media giant is now focused on developing a digital advertising offering along with its upcoming streaming service.
Harnessing the defining qualities of ATV will set apart winners in APAC
As advanced television growth continues to explode in the region, marketers should take a closer look at three characteristics that can deliver success with ATV advertising
WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners
The decision comes amid growing calls to diversify TV measurement strategies.
You'll spend 33 full days staring at your phone this year: New Zenith media-consumption forecast
Zenith's latest media-consumption forecast provides a detailed comparison of daily television and internet consumption across 11 APAC markets.
Connecting the dots in the TV ecosystem
Advertisers need an all-inclusive picture of return-on-investment to ensure campaigns flow smoothly between devices.
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