the cmos mo
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Creating at scale: Canva's CMO on why mastering basics is the right strategy for growth
The CMO's MO: As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an indispensable resource.
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Zoom is still in the room: Global CMO Kim Storin's plans to 'disrupt itself' and make APAC its growth engine
Zoom is trading its 'just meetings' tag for an AI-backed, enterprise-ready identity—hoping to stay as essential in hybrid life as it was in lockdown.
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The challenge of 2026 will be an authenticity deficit, says Colgate marketer Samir Singh
The CMO's MO: There’s a lot of AI noise, but the brands that will truly win will be the ones putting real human moments front and centre, says Singh, Colgate-Palmolive’s EVP of marketing, APAC.
The CMO's MO: Unilever's global marketing VP for personal care on balancing the weight of brand history with the need for change
To ensure the legacy brands under his charge do not turn into relics, Gaurav Datta is embracing social media, data analytics, and generative AI, alongside brand propositions that have delivered for decades.
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'We need to disrupt ourselves before we’re disrupted': Zespri's marketing lead
The CMO's MO: As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.
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L'Oréal Indonesia's CMO on merging efficacy with authenticity
The CMO's MO: Fabian Prasetya on how the beauty company aims to build a brand that resonates with the values of a new generation, why sustainability is a USP, and consumer personalisation via beauty tech.
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