thecmosmo
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The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
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The CMO's MO: Alice Au thinks the marketing funnel has "fundamentally changed"
Hospitality is a fiercely competitive industry and marketer Alice Au of Wharf Hotels believes the race for market leadership will be set by the speed of digital transformation and customer engagement.
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The CMO's MO: Southern Cross' Regan Savage on proving the value of health insurance to consumers
Amidst the rise of the cost of living in New Zealand, the Southern Cross Health Insurance CMO is investing in member benefits and improving digital experiences for its consumers.
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The CMO's MO: From AI integration to environmental advocacy, Rakuten's CMO on tech-driven change
Rakuten's CMO is efficiency in action, with her speed strategy in consuming YouTube as unique as her leadership and innovations.
The CMO's MO: Zalora's Achint Setia on the nexus of marketing, growth and profit
Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.
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The CMO's MO: 'You cannot take loyalty for granted' says Unilever International's Nitin Agarwal
Amidst heightened consumer polarisation, where traditional discount strategies are losing their edge, Unilever International’s CMO Nitin Agarwal has a plan for growth. The key? A dynamic, impact-driven approach that boldly challenges the status quo.
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