training
HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US
Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.
Will the data skills gap hinder marketers’ ability to integrate AI?
A lack of data skills among marketing talent was identified as a top three issue for leveraging data to improve customer engagement by 52% of senior marketers in a UK survey.
Talent crunch dominates APAC brand marketing challenges
Short talent supply, mismatched skills, and limited headcount are three of five top challenges facing brands and agencies, says exclusive research from Campaign Asia-Pacific, Forrester and the WFA presented at Campaign360.
BBDO's global CEO on lessons learned from remote training
After implementing a global remote training programme with Facebook and Google last year, BBDO's Andrew Robertson talks about successfully applying learnings to client campaigns.
WFA launches Asian Marketing Leaders Program for aspiring regional CMOs
Focus will be on developing empathetic, entrepreneurial and ethical skillsets along with a keen understanding of Asian markets and marketing practices.
'The energy was infectious': MediaWorks 2019 concludes
A team mentored by a former participant won, and Grab was inspired by the quality, rigour and energy on display at MediaWorks 2019.
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