um
Publicis and OMD shine at SEA's Agency of the Year
Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.
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APAC media spotlight: UM retains Australian Government brief for the second time
But overall media new-business activity drops by a third.
The Gen AI search surge: What marketers need to know
As generative AI-powered search gains momentum, Sharon Soh of UM APAC delves into how marketers can stay ahead by seizing opportunities while mitigating risks.
How to harness AI's power without losing the human touch
As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.
UM extends media agency remit with the Australian Government
UM has been the Australian Government's media agency of record since 2018 and will now keep the account for a further four years.
The evolving OTT landscape in APAC
With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.
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