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UM launches Full Colour Media with a focus on brand-building and growth
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
Publicis and OMD shine at SEA's Agency of the Year
Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.
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APAC media spotlight: UM retains Australian Government brief for the second time
But overall media new-business activity drops by a third.
The Gen AI search surge: What marketers need to know
As generative AI-powered search gains momentum, Sharon Soh of UM APAC delves into how marketers can stay ahead by seizing opportunities while mitigating risks.
How to harness AI's power without losing the human touch
As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.
UM extends media agency remit with the Australian Government
UM has been the Australian Government's media agency of record since 2018 and will now keep the account for a further four years.
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