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Agency Report Card 2024: UM
UM secured global accounts and strong results in Southeast Asia. But with key leadership exits and mounting competitive pressure, can it consolidate its strengths in a shifting industry landscape?
Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint
Lim left Wavemaker as MD of Singapore last month.
It's time to take a stand against bland marketing
AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.
UM launches Full Colour Media with a focus on brand-building and growth
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
Publicis and OMD shine at SEA's Agency of the Year
Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.
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APAC media spotlight: UM retains Australian Government brief for the second time
But overall media new-business activity drops by a third.
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