But overall media new-business activity drops by a third.
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The on-demand food delivery platform bows out of Hong Kong due to tough competition. Deliveroo will cease operations in April, marking the end of its nine-year stint in the SAR.
A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.
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To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.
Dentsu, Orange Line, Sparro, and more, in our weekly collection of people moves and account news.
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