vccp
Jul 29, 2024
Cathay Pacific blends safety with scenic Hong Kong in new film
The six-minute video cleverly uses several iconic Hong Kong locations to deliver essential inflight safety demonstrations, whilst showcasing the best the airline’s home city has to offer.
Jan 15, 2024
Golf body the R&A hires ad agency to attract more women to the sport
The appointment follows a competitive pitch led by Ingenuity.
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Jan 11, 2024
Creative Minds: Jerome Lum stumbled upon a career in copywriting and became the office guy with the best taste in sneakers
The Singapore creative discovered he had a knack for writing things that made people laugh and has been riding that high ever since.
Nov 1, 2023
Michael Lee: 'The idea of a big, TV-driven brand campaign is getting harder and harder to deliver'
VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.
Jul 18, 2023
Chime to spin off sports marketing arm but VCCP is ‘categorically not’ for sale
VCCP is two-thirds of business.
Jun 30, 2023
Cathay Pacific romances travellers with food in new global campaign
VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.
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