viral video
The rise of the multi-viral
YouTube is no longer the only game in town. If you're banking on video virality, make sure your content is platform-agnostic and consider language localisation, writes Rogier Vijverberg of SuperHeroes.
Data don't lie: Is 'viral video' a misnomer?
Everything we thought we knew about how ideas spread may be wrong.
Brands heed call of 'listen, listen, listen' meme sparked by viral video
MALAYSIA - A viral video that shows a speaker at a university event in Kedah berating and insulting a student has sparked furious responses, made a meme out of the phrase "Listen, listen, listen..." and brought the attention of brands that are quick enough to capitalise on the situation.
Responses to Malaysia's 'Listen, listen, listen' viral-video
Here are some brand and social-media responses to a viral video of an event at a university in Kedah, Malaysia. Please see the related article (link on right).
Tissue brand Vinda celebrates anniversary with integrated campaign
Household paper company Vinda has released a branding campaign to re-vitalise its image in celebration of the brand's 25th anniversary.
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