Everything we thought we knew about how ideas spread may be wrong.
In the video opinion above, Jayde Lovell vice-president, digital, with Weber Shandwick Asia-Pacific, argues that technology today is painting a more accurate picture of consumer behaviour than ever before.
As a result, we're learning how wrong our intuition has been about how ideas circulate. And there's no excuse for relying on faulty assumptions: The more PR professionals can use data to make decisions, the better their strategies will be.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
.png&h=268&w=401&q=100&v=20170226&c=1)
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
Presenting the first crop of our annual roundup of LNY advertising from 2025.
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
