web 3
Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience
The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.
.png&h=268&w=401&q=100&v=20170226&c=1)
China unveils Web3 ambition, signalling the end of 'crypto winter'
Paving the way for innovation, Beijing's Web 3 vision indicates a softening stance. The news comes amid Hong Kong's opening of retail crypto trading from June 1.
WPP launches The Metaverse Foundry
Hogarth introduces web 3 offering available to all WPP clients and agencies globally.
Why web 3 is experiential marketing’s biggest frenemy
Marketers need to pay attention to decentralised autonomous organisations, says the CEO of Mudfarm Ventures and a teacher at Denver Ad School and University of Colorado, Boulder.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)