web 3

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience
Aug 3, 2023
Matthew Keegan

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

China unveils Web3 ambition, signalling the end of 'crypto winter'
May 30, 2023
Staff Reporters

China unveils Web3 ambition, signalling the end of 'crypto winter'

Paving the way for innovation, Beijing's Web 3 vision indicates a softening stance. The news comes amid Hong Kong's opening of retail crypto trading from June 1.

WPP launches The Metaverse Foundry
Feb 24, 2022
Staff Reporters

WPP launches The Metaverse Foundry

Hogarth introduces web 3 offering available to all WPP clients and agencies globally.

Why web 3 is experiential marketing’s biggest frenemy
Nov 23, 2021
Max Lenderman

Why web 3 is experiential marketing’s biggest frenemy

Marketers need to pay attention to decentralised autonomous organisations, says the CEO of Mudfarm Ventures and a teacher at Denver Ad School and University of Colorado, Boulder.

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