wellness
How AIA is changing behavior through communication
AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.
Imagine your gut bacteria as a literal work of art
In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.
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Is it time to leave the fitness cult? Virgin Active thinks so
The provocative global campaign will run in Thailand, Singapore, and Australia in the APAC region, as well as in the UK, Italy, and South Africa.
Sirona tackles menstrual taboos with #TheBloodyConversation campaign
The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.
Kate Moss launches beauty and wellness brand Cosmoss
The move invites comparisons to Gwyneth Paltrow venture Goop.
China’s sleep economy is worth one-trillion yuan
In China, where sleep disorders are a cause for national concern, brands and influencers are taking the matter seriously.
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