zespri
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Where APAC CMOs can lead: Subway, Coca-Cola and Zespri weigh-in
As brands look to APAC for growth and consumer mindsets transcend boundaries, three CMOs tell us how this region can influence more global market strategies.
Kiwi marketer Zespri gives WPP global remit
An integrated team led by VMLY&R and Mindshare will be charged with scaling the brand's presence in 53 markets.
Furry fruits make stiff people break out and 'Feel alive'
Zespri, marketer of both yellow and green kiwifruits, is launching a new APAC campaign.
Kiwis are 'Sweeter than you think', sings Zespri
New campaign attempts to sweeten the kiwifruits' sour reputation with a musical number.
Family of kiwifruits raise abandoned human baby in Zespri mobile gaming app
SHANGHAI - A mobile branded-content gaming app for Zespri, a New Zealand kiwifruit brand, has been released based on Zynga findings that young urban Chinese women are the new hardcore gamers.
TBWA Singapore nets regional Zespri branding brief
SINGAPORE - Zespri, the largest marketer of kiwifruit in the world, has awarded its regional branding brief to TBWA Singapore, concluding a pitch process that started late last year.
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