zespri
Zespri elevates Kok Hwee Ng to CMO
The appointment comes after outgoing Jiunn Shih joined Driscoll's in September.
Zespri’s top marketer joins Driscoll's to promote berries worldwide
Jiunn Shih, a member of Campaign Asia-Pacific's Power List of top CMOs, has picked some new fruits, relocating from Singapore to Hong Kong and California to help build a global berries brand.
Zespri’s top marketer Jiunn Shih exits after nine-year run
Shih is a Campaign Asia-Pacific’s Power Lister, recognised for his role in elevating Zespri from a regional produce exporter into a purpose-led global brand.
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'We need to disrupt ourselves before we’re disrupted': Zespri's marketing lead
The CMO's MO: As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.
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This GPS tool helps parents avoid fast-food routes
Kiwifruit producer Zespri has developed an online navigation tool to avoid driving routes that feature fast-food restaurants and junk food ads.
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Where APAC CMOs can lead: Subway, Coca-Cola and Zespri weigh-in
As brands look to APAC for growth and consumer mindsets transcend boundaries, three CMOs tell us how this region can influence more global market strategies.
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