Bad dad? Cute ad

Ad Nut doesn't bring you much non-APAC work, but Ad Nut liked the dramatic conceit in this ad, 'First steps', from Orange and Apple by Publicis Conseil. 

CREDITS

Advertisers: Orange France
Advertising Managers: Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Ombline Thomine-Desmazures, Laurence Poucan, Marie Treguier, Emmanuelle Issartelle.
Music and Experience Brand Manager (Orange Groupe): Vrej Minassian

Agency: Publicis Conseil
CEO: Agathe Bousquet
President overseeing creativity: Marco Venturelli
Executive Creative Director: Fabrice Delacourt
Copywriter: Kevin Salembier
Art Director: Nicolas Hurez
Account Managers: Anne Dauvé, Claudia Weiss, Steven Roué, Priyanka-Lisa Sen 
Strategic Planning: Damien Sabatier 

Production
Agency Producer: Benjamin Auberdiac
Production Company: Division
Director: Rudi Rosenberg
Executive Producer: Helène Daubert
Line Producer: Benoit Roques
DOP: Peter Riis
Post-production: Prodigious
Post Producer: Franck-Hervé Marc
Editing: Julie Lena
Colourist: Emiliano Serantoni
Flame: Dan Niculescu
Sound Producer: Joël Tessonneau
Sound engineer: Olivier Vehert
 
Music
Title: Udi Baba
Artist: Asha Bhosle
Discovery: Joe Le Maxi – Jean-Patrism

Digital - Marcel
Account Managers: Eric Guillot, Estelle Littaye,
Digital Creative Director: Xavier Le Boullenger
Technical team: Eva Castrillo, Flavie Parize
 
Print - Publicis Conseil
Print creatives: Alain Vuarchex, Vincent Laugier

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