‘Clive Age 5’ is a spin off of the popular 'Band Mum’ project in 2008, which features a mother unlocking the secrets of a Pixma inkjet printer and making her son, who plays in a garage band, famous.
The TV commercial this time looks into another family with artistic genes. Upon seeing Clive’s work, 'mum' makes good use of it to break into art exhibitions and fashion shows across the globe. The ad is the first in a series that is set to launch throughout the year.
Creative agency Leo Burnett is taking the campaign out of traditional media and upgrading its digital offerings to reach a wider audience. The Pixma microsite is equipped with usage tutorials, and the same videos can be shared through YouTube.
The project is also supported by print, outdoor and point-of-sale advertising throughout the nation.
“The tag line [Why print when you can Pixma] brought the Pixma brand to life like never before. We believe it will continue to resonate with consumers, encouraging them to realise the full potential of a Canon Pixma,” said David Goldman, assistant general manager of marketing at Canon Australia.
Credits:
Project Clive Age 5
Client Canon Australia
Creative agency Leo Burnett Sydney
Executive creative director Andy DiLallo
Art director Tim Green
Copywriter Rupert Taylor
Planner Kirsty Angus
Client servicing Lenya Kovacevic
Media agency Mediacom
Production company Plaza Films
Director of photography James Pilkington
Edit house Cutting Edge
Exposure Television
The TV commercial this time looks into another family with artistic genes. Upon seeing Clive’s work, 'mum' makes good use of it to break into art exhibitions and fashion shows across the globe. The ad is the first in a series that is set to launch throughout the year.
Creative agency Leo Burnett is taking the campaign out of traditional media and upgrading its digital offerings to reach a wider audience. The Pixma microsite is equipped with usage tutorials, and the same videos can be shared through YouTube.
The project is also supported by print, outdoor and point-of-sale advertising throughout the nation.
“The tag line [Why print when you can Pixma] brought the Pixma brand to life like never before. We believe it will continue to resonate with consumers, encouraging them to realise the full potential of a Canon Pixma,” said David Goldman, assistant general manager of marketing at Canon Australia.
Credits:
Project Clive Age 5
Client Canon Australia
Creative agency Leo Burnett Sydney
Executive creative director Andy DiLallo
Art director Tim Green
Copywriter Rupert Taylor
Planner Kirsty Angus
Client servicing Lenya Kovacevic
Media agency Mediacom
Production company Plaza Films
Director of photography James Pilkington
Edit house Cutting Edge
Exposure Television
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