City of Dreams drives awareness of US$250 million debut show online

'The House of Dancing Water' show claims to be the world’s largest water-based show, with a new purpose-built theater containing commercial pools holding approximately 3.7 million gallons of water, which is more than five Olympic-sized swimming pools.

The show draws creative inspiration from Chinese culture, particularly through the seven emotions derived from classical Confucian beliefs, including joy, anger, sorrow, fear, love, hate and desire.

Publicis Hong Kong has created a dedicated new website and viral engagement program on www.thehouseofdancingwater.com

The website features the story of 'The House of Dancing Water', unveiling the cast and providing details on the main show characters, highlights and behind-the-scenes footage and background material on Franco Dragone Entertainment Group, the mastermind behind the show.

To enhance engagement, the site offers viewers an opportunity to take a unique journey to share their own moment of these emotions and enter a lucky draw to win one of over 1,000 prizes. The campaign is primarily targeting visitors from Macau, China and Hong Kong. 

Fleishman-Hillard is the PR partner for COD, PHD is the AOR media agency, which just finished its anniversary campaign 'A World of Firsts' on 1 June.

Credits:
Creative agency: Publicis Worldwide Hong Kong Ltd
Senior AD: Amy Chan
Copywriters: GiGi Koh, Mark Birman
Web developer: Howard Kwong
Account Serving: Anniey Tse, Julie Lam, Yvette Yanne
PR agency: Fleishman-Hillard Hong Kong
Media agency:  PHD Hong Kong