Benjamin Li
Apr 15, 2011

Isobar HK wins COD's 'House of Dancing Water' digital business

HONG KONG - City of Dreams has appointed Isobar Hong Kong to handle all digital activities for ‘The House of Dancing Water’, the world’s largest water-based extravaganza showcased in Macau.

Isobar Hong Kong scoops 'The House of Dancing Water' digital account
Isobar Hong Kong scoops 'The House of Dancing Water' digital account

This is Isobar Hong Kong’s first big account win in the Macau entertainment sector. The agency will create and manage social marketing, online campaigns and website development across China, Hong Kong, Macau and Taiwan.

“It goes without saying that this is a big win for us. We are very pleased to have City of Dreams as our client in Macau, and thrilled to be working in one of the world’s most exciting industries,” said Dwayne Serjeant, MD of Isobar Hong Kong. “They are willing to explore new boundaries in marketing. This business will be very much about creativity, entertainment and results.” 

Reported in June, the City of Dreams rolled out an extensive online marketing campaign, created by Publicis Hong Kong, to promote the Asian debut of the US$250 million entertainment show.

To date, the show has attracted 300,000 visitors. 

City of Dreams adds to Isobar Hong Kong’s client portfolio which includes Mentos, Dolby, Procter & Gamble and Seoul Metropolitan Government.

Source:
Campaign China

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