Among the festivals are Hari Raya and Independence Day this week, as well as Malaysia Day on 16 September. Created by Naga DDB Kuala Lumpur, this campaign brings citizens from different walks of life a little closer to each other.
The campaign, which runs from 23 August to 30 September, speaks to anyone who has ever regretted hurting a friend, argued with a parent, or misjudged a stranger.
Participants can apologise to their friends via DiGi Facebook page, twitter, email or a public declaration.
Sulin Lau, head of marketing services, DiGi Telecommunications Sdn Bhd said the campaign is targeted at Malaysians of all age and creed.
“It is DiGi’s little way of spreading the healing power of forgiveness and helping Malaysians brighten someone's day, one apology at a time,” she added.
Credits:
Project DiGi Dear Malaysians
Client DiGi Telecommunications
Creative agency Naga DDB KL
Art director Alvin Teoh, Carina Teo
Copy Wong Sen Kiat
Producer Sharon de Silva
Director Alvin Teoh, Tan Chee Ming
Production house Effecthory Music (Video) & Uber Fusion (Web)
Sound & music Alvin Teoh, Tan Chee Ming (Effecthory Music)
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