Double A | Overly Stressed | Korea

Targeting primarily office managers, secretaries and administrators, the TV series portrays moments in consumers’ work lives at the office.

While the campaign concedes that a switch to a lesser quality paper does save cost, there would be side affects - stress.









Credits:
Project Overly Stressed
Client Double A
Creative agency Diamond Ogilvy
Executive creative director Wain Choi
Creative director Jaehyuk Jang
Art director Changyun Paik, Suewon Chang
Copywriter Eugene Park
Producer Kyungsic Park
Media agency Diamond Ogilvy
Production company Breakfast Film
Exposure Television, online