Jul 30, 2009

Olympus | For the Love of Style | South Korea

Olympus is selling the slickness and style of its Pen camera in a television campaign.

The new theme of the campaign is ‘For the Love of Style’. Created by Diamond Ogilvy, the above-the-line effort will be launched throughout South Korea.
The Pen is in the same category as the regular DSLR (digital single-lens reflex camera), but is less chunky and user friendly.

Lacking in recognition in the DSLR category, Olympus is speaking to the existing DSLR users on an upgrade to their gadgets, and also aiming to attract newbies to the professional camera world with the more fashionable Pen model.
Other major industry players in the DSLR category Canon and Nikon.





Credits:
Project For the Love of Style
Client Olympus
Creative agency Diamond Ogilvy, South Korea
Executive creative director Junho Jang
Copywriter Yunna Lee
Art directors Sungho Bae, Yuri Ahn
Media agency Diamond Ogilvy
Production company Dali Pictures
Exposure Television, print, outdoor, online


Related Articles

Just Published

2 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

3 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

4 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

5 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.