The new theme of the campaign is ‘For the Love of Style’. Created by Diamond Ogilvy, the above-the-line effort will be launched throughout South Korea.
The Pen is in the same category as the regular DSLR (digital single-lens reflex camera), but is less chunky and user friendly.
Lacking in recognition in the DSLR category, Olympus is speaking to the existing DSLR users on an upgrade to their gadgets, and also aiming to attract newbies to the professional camera world with the more fashionable Pen model.
Other major industry players in the DSLR category Canon and Nikon.
Credits:
Project For the Love of Style
Client Olympus
Creative agency Diamond Ogilvy, South Korea
Executive creative director Junho Jang
Copywriter Yunna Lee
Art directors Sungho Bae, Yuri Ahn
Media agency Diamond Ogilvy
Production company Dali Pictures
Exposure Television, print, outdoor, online
The Pen is in the same category as the regular DSLR (digital single-lens reflex camera), but is less chunky and user friendly.
Lacking in recognition in the DSLR category, Olympus is speaking to the existing DSLR users on an upgrade to their gadgets, and also aiming to attract newbies to the professional camera world with the more fashionable Pen model.
Other major industry players in the DSLR category Canon and Nikon.
Credits:
Project For the Love of Style
Client Olympus
Creative agency Diamond Ogilvy, South Korea
Executive creative director Junho Jang
Copywriter Yunna Lee
Art directors Sungho Bae, Yuri Ahn
Media agency Diamond Ogilvy
Production company Dali Pictures
Exposure Television, print, outdoor, online
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