FOX International Channels | Choice, Efficiency and Impact | Regional

The campaign design, courtesy of M&C Saatchi, mixes and matches celebrities and regular people’s bodies to emphasise the diversity and flexibility of FIC and FOSM. The print ads deliver an ‘all-in-one’ concept, which speaks to audiences on both a local and global level.

Jonathan Ellis, senior VP of revenue & partnerships for FOSM, explains that the jigsaw puzzle-like ads represent “the scale and scope of the channels and platforms we [FOSM] represent”. The work for FIC will utilise excerpts from popular TV shows like American Idol, The Simpsons, Californication and more. On the other hand, the designs for FOSM revolve more around the general public, using ‘real’ people, such as a regular hedge fund manager or soccer player.

FOSM was set up last November to manage media buying services in the Star, Fox and National Geographic networks.




Credits:
Project Choice, Efficiency and Impact
Client FOX International Channels
Creative agency M&C Saatchi, Asia
Exposure Print