Local creative agency Triangle Worldwide Hong Kong stated that according to the T.O.M. Advantage Audit and Opportunity Audit research, 90 percent of air conditioning dealers, retail sellers and decision makers on purchases are male. So instead of making a campaign that targets to all family members, the latest General ad focuses on men.
According to the creative team, the current market is lacking an ‘all-men-love-it’ kind of air-con brand. General air-con is energy efficient, sustainable and powerful, which makes it the perfect partner for Hong Kong's hot summer months.
The campaign will also run across print, outdoor ads and online.
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Credits:
Project Man
Client General Air Conditioning
Creative agency Triangle, Hong Kong
Executive creative director Rodney Tam
Art director Raymond Wu
Copywriter Olive Tsui
Agency producer Ching
Media agency MPG
Production company Bleu Arc
Exposure Television, print, outoor, online
According to the creative team, the current market is lacking an ‘all-men-love-it’ kind of air-con brand. General air-con is energy efficient, sustainable and powerful, which makes it the perfect partner for Hong Kong's hot summer months.
The campaign will also run across print, outdoor ads and online.
Credits:
Project Man
Client General Air Conditioning
Creative agency Triangle, Hong Kong
Executive creative director Rodney Tam
Art director Raymond Wu
Copywriter Olive Tsui
Agency producer Ching
Media agency MPG
Production company Bleu Arc
Exposure Television, print, outoor, online
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