Created by BBDO/Proxmity Singapore, the TV commercial is set in Shanghai. The modern and traditional architecture of the city reflect Guinness' long heritage, yet its relevance to the younger generation.
The commercial emphasises the positive atmosphere people can bring when they come together. The story begins when a group of musicians notice a lonely man playing a guitar on the street. The musicians then put down their glasses of Guinness and decided to join him.
People who hear the music rush down from all corners of a building. As they come together, the crowd forms the shape of signature Guinness glass.
The campaign also involves a nationwide outdoor and print initiative, along with placements in major cinemas.
‘Rise Together’ started last year in Asia and it is a long running project of Guinness.
Credits:
Project Rise Together
Client Diageo
Creative agency BBDO/Proximity Singapore
Chief creative officer Danny Searle
Executive creative directors Juggi Ramakrishnan, Jon Pye
Art director Jon Pye
Copywriter Sridhar Gopalratnam
Agency producer Shareen Thumboo
Media agency Mindshare
Production company Robbers Dog
Exposure Television, print, outdoor, cinema, online
The commercial emphasises the positive atmosphere people can bring when they come together. The story begins when a group of musicians notice a lonely man playing a guitar on the street. The musicians then put down their glasses of Guinness and decided to join him.
People who hear the music rush down from all corners of a building. As they come together, the crowd forms the shape of signature Guinness glass.
The campaign also involves a nationwide outdoor and print initiative, along with placements in major cinemas.
‘Rise Together’ started last year in Asia and it is a long running project of Guinness.
Credits:
Project Rise Together
Client Diageo
Creative agency BBDO/Proximity Singapore
Chief creative officer Danny Searle
Executive creative directors Juggi Ramakrishnan, Jon Pye
Art director Jon Pye
Copywriter Sridhar Gopalratnam
Agency producer Shareen Thumboo
Media agency Mindshare
Production company Robbers Dog
Exposure Television, print, outdoor, cinema, online
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