Here be monsters: This campaign makes retirement planning into a perilous journey

Avengers and Game of Thrones have nothing on this tremendously enjoyable adventure, at least in Ad Nut's book.

The spot is part of a campaign for The Hong Kong Mortgage Corporation (HKMC), a government-owned private company. Triangle Marketing devised the HKMC's strategy and branding, produced all the online and offline creative and planned and executed all the online and offline media. The campaign includes TV, online video on YouTube, Facebook, Google, Yahoo and MyTVSuper, plus live shopping-mall events.

CREDITS

Client: Angela Leung VP, Marketing and Business Development
Executive Creative Director: Rodney Tam
Art Director: Jeffrey Wong
Copywriter: John Fuery
Account Manager: Eddy Lau
Planner: Stacy Chu
Production Company: BleuArc
Producer: Wenda Chan
Director: Richard Au Yeung
Director of Photography: Barry Chung
Editor: Sing Tam
Music: Kurt Wong
Post Production: FX3
Animation: FX3

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.