How Twitter's content strategy serves brands and publishers

"Our narrative is to really show content publishers that we're their ally."

We catch up with Rahul Pushkarna, senior director, head of APAC content partnerships at Twitter about the platform’s content strategy with brands, claiming space within the publishing landscape, and its well-received stance on political advertising. 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Publicis climbs the highest in APAC media rankings ...

PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.

3 days ago

Netflix is going all out for Squid Game season ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.