Ad Nut
Oct 2, 2019

Manulife deploys TV favourites in Hong Kong

THE WORK: 'The Hans' for Manulife Hong Kong by Mcgarrybowen.

Manulife Hong Kong promotes the tax-optimisation benefits of its products with this video by Mcgarrybowen. It stars Vivian Chow, whose presence is meant to remind folks of 'Han Mui', a frugal character she played in a popular 1990s TV series. She's joined by Rosa Maria Velasco, a popular TV performer who plays all four members of the Han family, each of whom has their own money-saving strategy.

Popular local celebrities, broad humour and callbacks to local culture: These are tactics that never go out of style in Hong Kong. And goodness knows people in that troubled city could use a chuckle these days.

CREDITS

Management:
Simone Tam, CEO
Jeffry Gamble, CCO

Creative:
Frankie Fung, Group Creative Director
Keith Liu, Associated Creative Director
Blue Wong, Associated Creative Director
Mus Zainal, Senior Art Director
Him Chan, Senior Art Director
Christy Leung, Producer
Man Hui, Head of Studio

Planning:
YeeChing Wong, Strategic Planner

Account Management:
Anna Wong, Business Director
Christina Choi, Group Account Director
Maria Bien, Senior Account Manager
Tim Lam, Senior Account Manager

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

10 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

11 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

11 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.