Sourcing and retaining talent in Asia’s developing markets, and sustaining large enough profit margins to keep up with the pace of change will be the biggest challenges for media companies in Asia in the next few years, GroupM president Dominic Proctor told the audience at Media360Asia.
This is the sixth in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.
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