Newsrooms and brands are moving ever closer together. Against this backdrop, Michael Kassan, chairman and chief executive of MediaLink, interviewed Andy Lack, chairman of Bloomberg Media, on what it takes to create a media organisation with digital at its core.
This is the fourth in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.
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