MIPTV Brand of the Year Award finalists announced

After reviewing applications from more than 10 countries, the judging partner, Fast Company’s Co.Create, has chosen three branded-entertainment campaigns as finalists:

• The Creators Project, Intel / VICE Media, Inc. (above)
• A Step from Zero, Coca-Cola Zero / Ogilvy & Mather Paris (below)
• Twizy Plug into the positive energy, Renault / Moxie (below)

The campaigns will be shown during the next MIPCube at MIPTV during a session moderated by Teressa Iezzi on Wednesday, 10 April.

The event, entitled 'The Innovation Show', will also feature the winners of the other MIPCube competitions: MIPCube Lab for start-ups, TV Hack for developers and Content 360 for producers and creative agencies.

The Award will be given away during a private lunch in Cannes after a Masterclass organized by MIPTV and Hyper Island, a digital B2B training company.

This programme is part of a larger offer of conferences and events for brands & agencies at the next MIPCube / MIPTV in Cannes, France.

Campaign Asia-Pacific is a communication partner for the awards.