Nike | Write the future: Markus Tulio Tanaka | Japan

The campaign can be accessed via Nike Japan's website nike.jp/football/future/. Nike's creative agency Wieden+Kennedy Tokyo, utilises Twitter in asking the public to submit their comments in support of the World Cup. The best comments will be selected in four phases over the duration of the campaign.

The best messages will be carved on a life-size statue of Tanaka placed at Nike’s Harajuku store. Four cameras have been set up to capture when a winning message is carved on the statue. The campaign ends on 17 July.






Translated synopsis:
I am Japanese.
Everything starts now.
The world will take notice and doubt will be erased.
I am a defender that will attack in a split second.
Prayers will be answered.
One moment will last for eternity.
One game.
One play.
And everything will change.
Marcus Tulio Tanaka
Write the future.


Credits:
Project Write the future. Marus Tulio Tanaka
Client Nike Japan
Creative agency Wieden+Kennedy Tokyo
Executive creative directors Frank Hahn, Naoki Ito
Art director Naoki Ga
Copywriters Hiroshi Kuyama, Takayuki Rokutan
Agency producers San Takashima, Takayuki Rokutan, Shig Seng
Production Companies Taiyo Kikaku Film Rhizomatiks, Kawasaki, Limb Co, Timetron
Exposure Online, in-store