Playstation airdrops game characters in global spot for on-demand service

This global TVC for Playstation Now is the first work by Adam&EveDDB for Sony Interactive Entertainment since taking over the account from BBH back in May. The concept is a tad obvious, but it's well done and sure to communicate the necessary message to gamers.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.