Saatchi & Saatchi's NZ Election campaign

The icons, designed to symbolise the election like a roadsign, will work alongside the now-iconic 'orange guy' character. Tim Dixon, group account director, told Campaign the primary campaign objective was to retain the well-recognised colour scheme and identity of Elections New Zealand, but to introduce new life and energy.

This will be particularly important ahead of the 2011 election, as it also includes a more complicated referendum on the election process.

In total, there will be 29 different executuons of the TV commercial to communicate key messages during critical stages of the enrolment, general election and referendum campaigns. Differentiation will be made clear via the use of orange for the general election and purple for the referendom - a colour scheme which mirrors the voting papers and ballot boxes voters will use, Dixon said.

Credits
Group Account Director Tim Dixon
Account Director Helene Malandain
Planning Director Peeyoosh Chandra
Creative Director Scott Huebscher
Associate CD Scott Henderson
Writers Dave Sylvester / Phil Hickes
Art Direction Mac Macaskill / Scott Henderson
Designer Ross Davies
Producer Anna Kennedy
3D animation Flux Animation Studio Ltd
2D animation Jason Bowden at Anim8a
Music Marmalade Audio Ltd